So why SWOT your staff?
When you implement a SWOT Staff Analysis, you will discover pertinent information that will entrust and empower the employee.
The SWOT method will provide incisive and highly personal information to your employee and you, the manager. Your employee will receive invaluable information by you considering a prediction of what is to come, they will be in a conversation where they are encouraged to foretell their future in the business and they have to view themselves juxtaposed within the culture of the dealership.
Strengths and Weaknesses
They will also experience a raised awareness of how their particular skill set can deliver more prompt results. You can select the most personalised training path for the employee once their strengths and shortcomings are being openly discussed.
Your employee is now cognisant that you have a destination in mind for her/ him. You are seeing the whole picture for the whole person, and you are confirming that she /he has a significant role to achieve.
It’s also an effective tool to tap into a employee’s intrinsic motivation for when a business is affected by a slowdown. A clear prescription of what an employee is there to achieve can propel the employee into ignoring what they can’t control and focus on increasing their energy for what they can control. All because they now have had clarification on their specific role and their destination. So ask employees to state their perceived strengths relevant to their employed position, this is an easier question for the employee than requesting a list of an employee’s shortcomings. However prompting can assist in this process.
“ Do you have trouble delegating tasks?
“ can you sometimes be overly critical of others”
“ Are you inclined to be indecisive “
“ Do you struggle with disappointing people?”
With these areas being nominated by the employee you have permission to be their coach in situations where he or she is not achieving their potential due to the intrusion of those nominated weak spots. It also allows you to measure the level of intervention required.
Opportunities
When you navigate a potential career path for an employee, obviously it will be a source of motivation and encouragement but it will also harness their commitment to the overall company vision. When you provide ongoing training, and other business supported development opportunities you are facilitating the employee in knowing how their needs, skills and interests are being capitalised upon. Employees need confirmation of direction and destination, ultimately the business will benefit in unanticipated ways but sadly it’s an untapped profit source yet to be fully embraced.
Identifying Threats
A decrease in sales, emerging technologies and disrupters, dealing with repeated rejection from customers, rival businesses affect an employee’s career. A sudden increased workload is also considered a threat, because then you have an employee thinking that the job is harder than they expected . This affects confidence and proactiveness. Forecast and measure the potential effect on an employee’s performance. Collaborate with the employee about their perceptions on how they will respond to these unforeseen events. Do a detailed assessment. It will have you prepared, it will minimise your emotional response and you will react in a mindful way.
Conclusion
Many employee’s do not have a 100% skill set to successfully approach every element of selling cars, but a SWOT analysis is so valuable . You and the employee are now aware of limitations , you can’t predict the major obstacles to peak performance when challenges hit and you are able to highlight personal areas of development where the business can focus on these as training and support requirements. Protecting an employee’s effectiveness and productivity is priority A SWOT analysis of employees will offer protection, prediction and mostly preparedness for the unforeseeable road ahead.