As Omni Lead continue to gain momentum and in some cases will overtake the traditional walk-in and phone enquires, the quantity of our lead conversion’s will decrease over time.
Predicting and preparing for this natural depletion should see the need for us to develop a strong Omni lead process, one which will allow us to transact with over 15% of those leads.
Omni Leads must be nurtured after capture, they should be delivered relevant and regular content so that potential customers are being maneuvered through the sales marketing funnel.
Over a relatively short time with the adoption of a potent process we will be able to close more sales than our current telephone enquiries closing ratios. Customer walk-ins continue to be the dominant way to buy a vehicle but with consistent declining numbers, our work should be focused on increasing the conversion ratios for phone and Omni leads and strive to maintain or even increase walk-ins.
So to sum up, with the quantity of telephone enquiries and walk-in customers declining, it’s time to develop a high performing content marketing sales funnel.
