As Omni Lead continue to gain momentum and in some cases will overtake the traditional walk-in and phone enquires, the quantity of our lead conversion’s will  decrease over time. Predicting and preparing for this natural depletion should see the need for us to develop a strong Omni lead process,  one which will allow us to…

Digital Marketing is a very small part of the overall marketing strategy in most businesses, yet there is much effort invested in the development of assets, branding, messaging, pricing and the visual appearance overall. The ad may be handsomely fashioned but when it fails to deliver the predicted results expected by management there is usually…

Currently leadership Vs management is a much discussed science. If we can recognise how some of our daily activities has us experiencing the overlapping of these two functions, we can become more purposeful in our roles. What is leadership?For most it is establishing a vision and devising innovative ideas whilst considering the evolving needs of the business. It…

How is Inflation Measured? Inflation is an increase in the level of prices of the goods and services that households buy. It is measured as the rate of change of those prices. Typically, prices rise over time, but prices can also fall (a situation called deflation). The most well-known indicator of inflation is the Consumer…